Search Engine Optimization
META TAGS TO IMPROVE WEBSITE VISIBILITY
Title Tags
The title tag should be unique to the page, using important keywords. It should be the first tag in the <head>.
Meta Descriptions
The meta description tag provides a summary of the content on the page in one paragraph.
Meta Keywords
The keyword tag provides web bots with guideposts to the page content. The important topics of each page should be represented in the <meta keyword> tag
Image Tags
Search engines look for ‘alt tags’ on the image. These should briefly describe the image.
JOOMLA-SPECIFIC TOOLS TO INCREASE VISIBILITY
Joomla Search Engine Friendly URLs Enabled
You should use ‘Search engine friendly (SEF), human-readable or clean URLs are URLs ‘, that make sense to both humans and search engines because they explain the path to the particular page they point to.
SPECIFIC CONTENT TOOLS TO ENHANCE SITE
Images vs Text
Search engines do not ‘see’ images, only text. Images should not be used to convey important information to the reader or search engine..
‘Link Page’
Your site should have a page linking to other relevant websites. You should also make sure your webpages are linked to by other relevant websites. This enhances your standing with search engines and also helps your clients find good stuff related to your pages.
Limit SEO indexing of External Links
Search Engines try to follow links on a webpage. You want them to follow links to your internal pages (pages on your website), but you don’t want them to follow and pay attention to your links to external websites (pages on other people’s websites).
Paragraph Tags HTML Markup
It is important to use these tags to define important phrases and words. Like in an outline, main topics and categories are given more weight. You do that with html heading tags.
Anchor Text
Your internal links (links to pages on your website) should have a brief description.
Verify Website Ownership for Google
Verifying your website tells Google that you own your website. It provides a secure channel between your website and Google to exchange information.
TOOLS TO ANALYSE WEBSITE
Google Analytics ($ free)
Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back. This is very useful for choosing proper keywords and descriptions.
RECOMMENDED ADVERTISING
Google Adwords
‘Pay to Click’ Program thru Google Search Engine. Google displays an ad for your webpage whenever relevant keywords are searched. If client clicks your ad, they go to your website and you pay Google. You can pay as little as $50usd for a month.
This is very useful for choosing proper keywords and descriptions.
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